We will create a TV commercial especially tailored to reach your target consumer. Our creative team will work together with our video production team to bring the creative concept into fruition. All work is performed in-house using our state-of-the-art video production equipment.
We will create a media strategy that is aligned with your target audience and fits within your budget. Using data and analytics we will identify the best network and media platform to place your ad. As a media agency, we will also negotiate favorable rates to further maximize your return on investment.
Having operators and sales representatives standing by at all times is vital to any TV advertising campaign focused on direct response. Our call center services include: inbound/outbound calling, order taking, training, and sales acquisition.
With multiple media platforms and networks airing programs on-line, digital television ads have become an effective form of advertising. We will create a digital marketing strategy that can produce immediate results.
The first official paid TV advertisement took place on July 1, 1941 during a game between the Brooklyn Dodgers and Philadelphia Phillies for Bulova watches. For about six decades, television dominated as perhaps the most powerful advertising media capturing consumers attention in a way that radio and print could never do. But how relevant is television in this digital age? The better question is where is television going in this digital age? The General rule of thumb with any media vehicle is that “content is king”. As long as there is good content to watch on television, it should not be ignored. Yes, there are more people spending time on their smartphones than in front of a television. We all record (DVR) our favorite shows, watch it when we want and skip all the commercials. Yet there are still advertisers spending money and getting a return on their investment. Who are these people that still channel surf, watch their favorite shows live, and actually stick around for the commercials? These people exist, and with an effective TV commercial on the right network, during the right time period, with the right amount of frequency, results can be generated.
This is where Pithy Marketing comes in. We will develop a TV Advertising strategy to reach your target consumer.
Phase 1: Environment Analysis
Phase 2: TV Commercial Production
Phase 3: Media Buying
Phase 4: Measure Results
Satellite – Direct TV / Dish Network
Cost Per Inquiry (CPI)
National Cable Networks (Network Direct)