Direct Response Advertising – Pithy Marketing

DIRECT RESPONSE ADVERTISING

Direct Response Advertising generates immediate

results through a call of action that plays on consumers

emotional impulse to react to a deal that seems to

good to pass up. It can be highly effective but a

well thought-out strategy is the key to success.

This is what we do:

DIRECT RESPONSE AD CREATION

We will create a direct response ad through radio, television, print, or digital media that will grab your audience's attention and produce an immediate call to action. The ad must be concise, direct, and powerful. This is one of our areas of expertise.

MEDIA BUYING

Having a good direct response ad, is only half the battle. Finding the right media outlet, negotiating favorable rates, and minimizing your long-term commitment are all part of the media buying process that we will perform.

MEASURE RESULTS

With direct response advertising you have to be careful to not throw good money after bad. Results must be measurable down to the granular level. We have data and anlytic methods to identify the origin of a lead and/or sale in order to determine successful campaigns.

CALL CENTER SERVICES

We have access to a variety of toll free numbers including 1-800 and/or vanity numbers with the name you choose. In addition, we can provide call center services in the areas order taking, outbound calling, and customer service. This will help make sure that leads received are converted at the highest rate possible.

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